Think back to our economy before Covid-19. The idea of staging experiences to leave a memorable—and lucrative—impression was more relevant than ever.
With an ongoing torrent of brands attacking consumers from all sides, how do brands stand out? Today we’re joined by internationally acclaimed author, speaker, and management advisor Joseph Pine to discuss mass customization and it’s relation to our experience-based economy. Joseph’s recent novel, Mass Customization the New Frontier in Business Competition, dives head first into the Nations declining competitiveness and how brands can utilize mass customization to allow them the freedom to create a greater variety and individuality in their products and services at desirable prices.
Together we’ll discuss our experience-based economy, how brands can use mass customization to expand their customer base, and why companies that are implementing this method are outpacing their competitors.