Recreating the In-Store Retail Experience

Why are positive in-store experiences crucial for brick-and-mortar retailers? 

In a recent State of Consumer Behavior report by , a digital signage company that uses technology to help businesses bring their physical locations to life, they discovered that nearly 40% of all consumers shop at physical locations for the ability to see and touch products as their primary differentiator in selecting physical retail over e-commerce. Another 40% of consumers stated they selected retailers to patronize based on the in-store experience they offer. 

Today we’re joined by Bobby Marhamat, CEO of Raydiant, to discover what effects technology has on a positive physical retail experience. Listen along as we discuss the habits of shoppers as found in their , how stores can position their physical locations as desirable experiences, and what the future of brick-and-mortar retail looks like.

By | 2020-06-15T19:30:04+00:00 June 10th, 2020|Adam's Blog|Comments Off on Recreating the In-Store Retail Experience