Why are positive in-store experiences crucial for brick-and-mortar retailers?
In a recent State of Consumer Behavior report by , a digital signage company that uses technology to help businesses bring their physical locations to life, they discovered that nearly 40% of all consumers shop at physical locations for the ability to see and touch products as their primary differentiator in selecting physical retail over e-commerce. Another 40% of consumers stated they selected retailers to patronize based on the in-store experience they offer.
Today we’re joined by Bobby Marhamat, CEO of Raydiant, to discover what effects technology has on a positive physical retail experience. Listen along as we discuss the habits of shoppers as found in their , how stores can position their physical locations as desirable experiences, and what the future of brick-and-mortar retail looks like.